As the art director tasked with creating Nespresso's Ramadan campaign, our goal was to encapsulate the essence of the moment by framing it with a graphic light frame around the coffee. We meticulously crafted visuals that stayed true to Nespresso's visual aesthetics—minimalistic yet elegant, with subtle hints of Arabic patterns. This approach ensured that the campaign resonated with the cultural significance of Ramadan while maintaining the brand's identity. The result was a visually stunning campaign that captured the spirit of the occasion and celebrated the joy of sharing moments with Nespresso.