As the creative force behind the NIVEA Rose Care campaign, we seamlessly blended the gentleness of nature with cutting-edge scientific innovation to captivate audiences worldwide. Our toolkit of films, digital content, and photography transported viewers from vibrant Brazil to bustling Turkey, enchanting them with the magic of our skincare revolution. It was exhilarating to witness the campaign's impact across diverse cultures, as we reshaped perceptions of skincare with each carefully crafted element.
As the art director for the NIVEA Rose Care campaign, I orchestrated a visually captivating narrative that seamlessly blended sky, water, rose, skin, and science.
Through innovative camera techniques, we crafted dynamic sequences showcasing their interplay, from sweeping skies to delicate roses and intricate skin details.
By infusing delicate floral motifs and soft colors into the traditional petri dish, I captured the essence of the product's unique blend of nature and science.
As the art director, I crafted digital visuals and animated GIFs embodying the delicate softness of roses, tailored to resonate with Gen Z lifestyles.
