As the art director for Lux, I proposed an innovative idea: a fragrance led photoshoot to redefine beauty. Inspired by Partho Bhowmick's work with visually impaired photographers, I suggested this unique photoshoot with Bollywood celebrity Katrina Kaif. The project won Gold at the Abby Awards 2016, Silver at PR Asia Awards 2015, and received three nominations at Spikes Asia 2015. Matt Eastwood, former Global CCO of J Walter Thompson, recognized it as his Cannes Contenders pick in 2015, highlighting its creativity and impact.